Where Truckee meets, plays, eats, and connects.
BRANDING / CREATIVE DIRECTION
INDUSTRIAL HERITAGE
brand elements
PROJECT BACKGROUND
The Old Lumberyard in Truckee will be completed in 2025. The original site of Truckee Tahoe Lumber Company’s lumberyard is being reimagined to become an open air gathering space in historic downtown Truckee.
Olab partnered with Tahoe Truckee Lumber Company to create a brand identity system and a community focused launch strategy.
Art Direction
BRAND IDENTITY
CREATIVE DIRECTION
Graphic Design
Truckee, California
Credits
Andrew Cross
Grant Kaye
Matt Chappell
Jen Mitchell
Katie Linnett
TJ Smith